The Bellwether
Los Angeles, CA
Founded in 2023, The Bellwether has quickly become a cornerstone of Los Angeles’ entertainment scene. It features
an impressive ballroom, open-air patio, VIP room, large private event space, and a restaurant lounge with a bar, all with a total capacity of 1500.
In 2024, The Bellwether joined Bandsintown Pro to increase awareness and drive ticket sales for their events.
The Goal
Bandsintown Pro's 5-Stage Automated Fan Alert Series was activated across all of The Bellwether’s shows. Through intelligent geo-targeted email and push alerts, Bandsintown Pro reached core artist followers to drive awareness, consideration, and purchases.
Additionally, The Bellwether’s own Bandsintown followers stayed informed about upcoming events at the venue through the Automated Monthly Digest Email
The Tactics
In just one month, Bandsintown Pro contributed to 592 ticket sales and $30,143 in revenue across six shows at the venue, resulting in a 47X ROI for The Bellwether.
The Results
Results from April 13 - May 13, 2024 (6 events)
EMAIL ALERTS DELIVERED
40k
EMAIL ALERT OPEN RATE
25%
EMAIL ALERT CTR
2%
ATTRIBUTED TICKET SALES
592 across 6 events
EST. REVENUE GENERATED
$30k
ESTIMATED ROI
47x
Learn more about our methodology for measuring attribution and ROI.
5-Stage Automated Alert Series
Real examples of automated alerts sent for The Bellwether during the case study timeframe
Automated Monthly Digest
The real monthly digest sent for The Bellwether during the case study timeframe
