Major Arena

A 14,000-capacity arena had a packed booking calendar and a problem: fans weren't finding out about shows until it was too late. They needed a way to reach the right fans — not blast a general audience — across a wide market, show after show.

They chose Bandsintown Pro to drive ticket sales through automated event promotion across Bandsintown and major platforms.

Every event went live on Bandsintown with a premium event page and automatically synced to Spotify, YouTube, Apple Music, Apple Maps, Amazon Music, Google, and Shazam — putting each show in front of fans already searching and streaming.

From there, automated email and push alerts reached Bandsintown followers of each performing artist at 5 key moments: announcement, on-sale, 1 month out, 1 week out, and 1 day out.

Featured event placements across Bandsintown's app, website, and emails kept every show visible, while dedicated email campaigns reached artist followers and fans of similar artists.

Over 9 months, the arena’s Bandsintown Pro subscription costed $27,000 and drove $250,000 in ticket revenue, an 8.3x ROI.

In total, Bandsintown delivered 71,300 ticket clicks and 2,100 tickets sold at a $0.34 eCPC — driven by a combination of automated distribution, featured placements, and 3.1 million targeted email and push alerts (25.8% email open rate and 13% push open rate)