Le Poisson Rouge
New York, NY
Founded by musicians in Greenwich Village, Le Poisson Rouge (LPR) has been a New York City live music institution since 2008. With 27 shows to promote in one month, LPR needed to cut through one of the world's most competitive markets and reach fans beyond their existing followers.
The Goal
In addition to the automatic distribution to Spotify, Apple Music, YouTube, Google, Amazon Music, and more, Bandsintown Pro's 5-Stage Automated Fan Alert Series reached core artist followers through geo-targeted email and push alerts. LPR's own Bandsintown followers also received an Automated Monthly Digest Email keeping them up to date on upcoming shows.
The Tactics
In one month, Bandsintown Pro drove 780 ticket sales and $26k in ticket revenue — a 6x ROI. It's continued to deliver, driving as much as 29% of ticket sales for individual shows.
The Results
5-Stage Automated Alert Series
Real examples of automated alerts sent for Le Poisson Rouge during the case study timeframe
In one month (27 events)
TICKETS SOLD
780
TICKET REVENUE
$26k
ROI
6x
Learn more about our methodology for measuring attribution and ROI.
Automated Monthly Digest
The real monthly digest sent for Le Poisson Rouge during the case study timeframe
What our clients think
“Bandsintown Pro plays an important role in our marketing strategy at LPR, helping us reach highly engaged fans while delivering real, measurable results at scale. We've seen shows with upwards of 29% of total ticket sales directly attributed to Bandsintown Pro, making it one of the most effective and efficient tools we use to drive sales.”
Shannon Wiles
Le Poisson Rouge