Le Poisson Rouge
New York, NY
Founded in 2008 by musicians in the heart of New York City's historic Greenwich Village, Le Poisson Rouge (LPR) was established to embody the rich musical culture of its surroundings.
In March of 2024, LPR started their premium plan on Bandsintown Pro to increase awareness and ticket sales across hundreds of shows they have booked this year.
The Goal
Bandsintown Pro's 5-Stage Automated Fan Alert Series was activated across all of LPR's shows. Through intelligent geo-targeted email and push alerts, Bandsintown Pro reached core artist followers to drive awareness, consideration, and purchases.
Additionally, LPR's own Bandsintown followers stayed informed about upcoming events at the venue through the Automated Monthly Digest Email.
The Tactics
In just one month, Bandsintown Pro contributed to
780 ticket sales and $26k in revenue across 27 shows at the venue, resulting in a 37X ROI for Le Poisson Rouge.
The Results
5-Stage Automated Alert Series
Real examples of automated alerts sent for Le Poisson Rouge during the case study timeframe
Results from March 1-31, 2024 (27 events)
EMAIL ALERTS DELIVERED
35k
EMAIL ALERT OPEN RATE
30%
EMAIL ALERT CTR
2.1%
ATTRIBUTED TICKET SALES
780
EST. REVENUE GENERATED
$26k
ESTIMATED ROI
37x
Learn more about our methodology for measuring attribution and ROI.
Automated Monthly Digest
The real monthly digest sent for Le Poisson Rouge during the case study timeframe
