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To celebrate the 10th-anniversary of their Evil Friends LP, Portugal. The Man announced a limited edition vinyl reissue of the album with new artwork and bonus merch.
Using Bandsintown Pro, Rhino Records sent a Promoted Email campaign to increase sales by offering hardcore fans in the US an opportunity to pre-order.
Campaign Results
EMAILS DELIVERED
50,000
EMAIL OPENS
13,929
EMAIL OPEN RATE
27%
EMAIL CLICKS
1,020
EMAIL CLICK-THROUGH RATE
7%
Sent January 31, 2023
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