The Hondo Rodeo Fest

The Hondo Rodeo Fest, Phoenix's signature country music festival, needed to boost ticket sales. While the event attracted dedicated rodeo enthusiasts, organizers knew they needed to reach real artist fans and the city's broader live music audience to hit their attendance goal.

The Hondo Rodeo Fest leveraged Bandsintown Pro's Premium Festival Package which included multiple channels to maximize reach and engagement.

First, The Hondo Rodeo Fest received premium visibility on Bandsintown’s app and website, including a verified festival page, verified set listing pages, and featured placements on the homepage and relevant city pages.

To amplify discovery, Bandsintown extended the festival’s reach across major platforms. Set listings were distributed to Spotify, Shazam, Google Search, and Apple Maps—enabling fans to discover the festival while engaging with their favorite artists.

Bandsintown then delivered timely geo-targeted email & push alerts to the artist lineup’s Bandsintown followers at crucial moments: the single-day ticket onsale, set times announce, and ‘last chance’ reminders the week-of & day before the festival.

Finally, custom dedicated email and push campaigns were sent to convert a broader audience of country music fans into Hondo Rodeo Fest attendees.

Bandsintown Pro generated over $24,000 in revenue from just a $2,250 investment—a remarkable 10X return. The powerful combination of mass distribution and precision fan targeting drove substantial awareness and engagement, resulting in 2,100 ticket clicks and 271 festival passes sold.